Marketing

MARKETING EDUCATION COURSES

INTRODUCTION TO MARKETING (1 unit of credit) 

This course is designed to introduce students to areas in marketing and marketing related occupations.  We will explore the different functions of marketing:  Selling, Information Management, Financing, Pricing, Promotion, Service Management, and Distribution.  We will also be exploring the various careers you can use your marketing knowledge and experience in as well as how all this ties into the economy.  Involvement in DECA is highly encouraged in the course.

 

ADVANCED MARKETING (1 unit of credit)   Articulated Credit available - see page 8

Prerequisite: Sophomore, Junior or Senior; Intro to Marketing with a C or above 

This course is designed for any student with an interest in a career in marketing or business and will build on previous experiences from the Introduction to Marketing course.  It is designed to further the student’s knowledge areas in marketing and marketing related occupations.  We will explore the function of distribution, financing, and product service management while expanding study in the functions explored in the introduction 

class.  The class will allow you to explore the field of marketing at a different level and will focus on 

application to “real life” situations.  Involvement in DECA is highly encourage in the course.

 

SPORTS AND ENTERTAINMENT MARKETING  (1/2  unit of credit)

Prerequisite:  Junior, Senior and Introduction to Marketing and Advanced Marketing with a C or better.

This course will help students develop a thorough understanding of the marketing concepts and theories that apply to advertising, sports, sporting events, and the entertainment industry.  The areas this course will cover include advertising perspectives and strategies, basic marketing, target marketing and segmentation, sponsorship, event marketing, promotions, sponsorship proposals, and sports marketing plans.  Students are encouraged to participate in DECA- an Association of Marketing Students.  

 

ADVERTISING (1/2 unit of credit)

Prerequisite:  Junior or Senior and Intro to Marketing and Advanced Marketing with a C or better

Promotion is one of the main functions of marketing.  The heart of promotion is Advertising!  In this class we will explore all areas of promotion with a main focus on advertising and all the elements involved.  Because advertising is one of the most important areas of promotion and marketing, millions of dollars are spent annually by businesses and organizations to communicate to the public about their products through different forms of media.  We will do this through study, research, experience and exploration.  You will also have the opportunity to work with local business owners on window displays and other promotional issues.  Involvement in DECA is highly encouraged in the course.

 

ENTREPRENEURSHIP (1/2 unit of credit)

Prerequisite:  Junior or Senior and Intro to Marketing and Advanced Marketing with a C or better

An instructional program that provides a background for the development and operation of a business starting with the role of the entrepreneur in our economy to development a business plan and the application of specific marketing skills and concepts within the business environment.  Instruction in this area prepares students to understand how to organize and operate a business.  All students can benefit from an understanding of and appreciation for entrepreneurship and its role in the enterprise system.  This course is designed to provide students with the fundamental knowledge needed for organizing, developing, and implementing a business concern within the private free enterprise system.  Topics will include learning the advantages and disadvantages of owning a business, preparing a business plan, choosing a location, securing a loan, determining organizational structure, and promoting a business.  Involvement in DECA is highly encourage in the course.

 

FASHION MERCHANDISING/RETAILING (1/2 unit of credit)

Prerequisites:  Junior or Senior and Intro to Marketing and Advanced Marketing with a C or better

A program that prepares individuals to promote product lines/brands, and organize promotional campaigns at the wholesale level to attract retailer interest, wholesale purchasing, and supply contracts.  This course includes instruction in wholesaling, wholesale advertising, selling, and customer relations.  Students will be given the opportunity for hands on experience in CHS Press (the vinyl heat press business in the marketing department).  Involvement in DECA is highly encouraged.

 

MARKETING INTERNSHIP (2 or more units of marketing credit - Administrative approval required for all offerings above 3 hours) 

Prerequisite:  Seniors who have successfully completed (2) Marketing credits.  Must also be consecutively enrolled in another marketing course.

This course is applicable to college bound and non-college bound students seeking to understand and apply job skills and work ethics.  Students must have an agreement with an approved employer to attend work daily during the assigned Marketing Internship hours, maintain their job throughout the course, and follow all accountability measures highlighted in the CTS Internship Handbook.  Students are encouraged to join DECA – An Association of Marketing Students.

 

STORE OPERATIONS (1 unit of credit) 

Prerequisite:  Junior or Senior and have taken a marketing/CCE class with instructor approval.  

The course will teach students how a convenience service business will operate including health and safety, communications, human relations, inventory control, money management, purchasing and record systems.

 

This course will help students who:

  • Are interested in taking more Marketing-related courses at the high school level.
  • Are interested in studying Marketing and Business Management at the post-secondary level.
  • Are interested in working in the Marketing, merchandising and Management career field.


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